if you didn’t illustrate it or photo composite it yourself, it’s somehow not valid.
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And yet in my industry, I feel like there’s this disdain for software short cuts. Both budgets and timelines are at straining points.
Maybe they click on a point to focus on.īut how many folks are exposing for PROCESSING? Most folks just take out their phone and click. I promised you some actionable information today. Let’s take basic shooting, especially MOBILE shooting. Where’s the freaking finish line, anyway?Īs an instructor, my main goal is to get you comfortable with the technology- so you can grow your vision. There aren’t any merit badges to collect along the way. The seductive thing about knowing every in and out of of a freaking complicated app like Lightroom is that it FEELS like mastery. Have faith that if you keep doing the work, keep creating, keep experimenting, you’ll arrive. Keeping up with technology is critical, sure, but it isn’t enough.
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I know the look I’m trying to achieve, and I know how to use my tools to get it. What I rely on as a professional is my ability to get to my destination quickly. A new way to colorize an entire piece, or a one button illustration solve. After nearly 28 years in this gig, I discover new things about apps and equipment daily. Knowing how to bend the tool to your will? Now, THAT’S power. Memorizing every possibility shouldn’t be the Holy Grail. Knowing how to get the look I want from the tools at hand. For me, mastering my craft means having confidence in my ability to use tools like Lightroom to bring the stories and images in my mind to life. How about we think about mastery more like taming. They’ve memorized every secret shortcut, and can navigate the most arcane nested menus in Lightroom in the blink of an eye. They have the latest and greatest equipment and every top-of-the line accessory. How will you know when you’ve achieved it?įor many industry professionals-and folks who’d love to join their ranks-mastery means knowing EVERYTHING. You’d love to master digital photography and processing, right? I’m going to give you a simple tip today that will change the way you shoot, but first, I want to dive into the big picture. I do not think it means what you think it means.
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